Monday, June 2, 2008

Soptical Illusion

Meaning: Make believe gains.
Pronounciation: Sop-tee-cul E-lew-shun
Usage: Though we end up paying for both products, the 'Buy One, Get One Free!' concept is probably the most repeated(and successful) soptical illusion that marketers indulge in!
Root: Sop + Optical Illusion