Sivaji Syndrome

Meaning: A phenomenon where one bunch of fools decide that another must be made immensely popular and rich(at their expense).
Pronounciation: Easy
Usage: Apart from movie stars, even politicians and sportsmen(read as a few cricketers) have benefited immensely from the Sivaji Syndrome.
Root: Sivaji (a movie starring Tamil superstar Rajinikant that catered to sellout crowds who not only overpaid but also waited overnight to get tickets.Needless to say Mr.Rajinikant has become a richer man).